Collaborative Commercial Filmmaking

You know musicians. You know producers. You have colleagues with titles like creative director, editor, copywriter. They each have esteemed portfolios of polished works showcasing their individual crafts. They are all great at what they do. Each of them singularly.

We creatives are schooled to narrow our goals to a singular trade, a single specialized media. We honed our skill and went to work in creative assembly lines. We were told we had arrived. Our clients were told we were great at what we did. Each of us singularly.

We of BRAEID think a different process bears juicier fruit.

Different Process

Each of us singularly are masters of several. Though under one roof, we’ve trashed assembly line processes and instituted comprehensive collaboration.

The traditional creative world teaches specialization. One person handles video. Another does audio. Someone else writes copy. Everyone stays in their lane and passes work down the line like a factory.

We threw that model out the window. Why limit talent to single categories when creative minds can master multiple crafts?

Comprehensive Collaboration

Our entire team is involved at every step of the production, regardless of media. All of us collaboratively.

Instead of handing projects from person to person, everyone contributes throughout the entire process. The editor has input during filming. The copywriter shapes visual decisions. The director influences post-production choices.

This means every project benefits from multiple expert perspectives at every stage. No waiting for handoffs. No miscommunication between departments. Just seamless collaboration from start to finish.

One Destination

Instead of living towards a singular destination, we offer one.

While other studios give you separate specialists for separate needs, we provide a unified creative vision. You get the benefit of multiple masters working together instead of individual experts working apart.

Every commercial we create reflects this collaborative approach. The result is work that feels cohesive and intentional because every element was crafted with the whole project in mind.

Conclusion

The creative assembly line model treats each specialist as a separate entity. Writers write. Directors direct. Editors edit. Everyone does their part and passes it along.

Want to see this collaborative approach in action? Check out our complete portfolio of commercial work on Vimeo to experience how comprehensive collaboration creates better results.