Hi there, thanks for reading more about me.
Who I Am
I’m a multimedia creator, entrepreneur, and systems thinker whose career weaves together creativity, strategy, and an ongoing search for meaningful impact.
But I’m more than just a service provider — I’m an independent filmmaker, musician, and experimental storyteller, always testing new technologies like generative AI and immersive media to push the boundaries of my craft.
The Journey
My path to multimedia creation began with a fascination for bringing ideas from their creative origin to their professionally polished state. Starting as a creative and commercial videographer in the Greater Phoenix Area, I quickly discovered that I thrived in the space between technical craft and strategic thinking.
Those early years taught me the fundamentals — not just how to capture and edit compelling footage, but how to streamline workflows, manage complex media transfers, and collaborate effectively with other creatives and firms.
Working with companies like Rick Rusing Photo E Motion, I honed my skills in both the creative and operational sides of video production, learning to achieve what I still call “blistering levels of productivity” without sacrificing quality.
Building Systems and Scaling Vision
My entrepreneurial instincts led me through various roles where I could blend creativity with business strategy. As Chief Operations Officer at Sublime Merchant Services, I learned to oversee complex inventories and manage teams while maintaining growth trajectories.
Later, as Creative Director and COO at Vitals Agency, I specialized in building real estate brands that went beyond simple messaging to create meaningful customer experiences.
This work in brand development taught me something crucial: great brands aren’t just about what they say, but what they make people feel and experience.
In today’s digital age, I learned to help companies evolve their brands into experiences that connect them to their customers in genuinely meaningful ways.
The BRAEID Evolution
When I founded BRAEID Multimedia in 2014, I brought together everything I’d learned about craft, systems, and strategy.
What started as a boutique video production company has grown into something more comprehensive — a full-service creative partner that can handle complex visions across varying media types, always delivered on time and on budget.
Under my direction, BRAEID has evolved into a full-spectrum multimedia company capable of handling everything from international event coverage to AI-assisted motion design, brand documentaries, and explainer videos for industries like Web3, cybersecurity, and renewable energy.
My role expanded significantly when I joined Viewstream as VP of Accounts, where I spent over three years managing high-level client relationships while overseeing creative strategy and business development.
This experience taught me to think at scale about project management, account development, and the intersection of creative vision with business outcomes.
Beyond Client Service
While client work remains central, my ambitions have grown beyond service provision. I’m exploring opportunities to develop more sustainable, scalable approaches to creative work — including partnerships with industries like renewable energy and climate innovation to tell stories that drive both business outcomes and cultural change.
I’m also an active independent creator — my medieval and Renaissance music project has surpassed two million Spotify streams, and I’m constantly developing original works that channel my storytelling craft into thought-provoking cultural commentary.
I also host a film club.
If you’re into NFT’s, you might want to check out my page.
Philosophy
Influenced by concepts from Essentialism and the Japanese concept of ikigai, I constantly examine my work through the lens of purpose and alignment.
I’m fascinated by big-picture themes like climate change and the evolution of creative industries, always asking how my skills can meaningfully intersect with the challenges of the future.
At heart, I’m a restless creator driven not just by what’s in front of me, but by the question of what’s possible next — and how to shape it on my own terms.
Social Media Links
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The End
To keep reading, visit my blog here for my latest articles.